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Hyde Paradiso

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Rediscovering Paradise

Accor Australia’s flagship F&B and events venue in Gold Coast, Hyde Paradiso, was unveiled to the public in March 2019, months before the breakout of Covid-19. Hyde Paradiso chose OmniHyper® as their strategic partner to reintroduce their outlet to the market in 2021, especially to those seeking for the best bar and restaurant within reach.

About

Located at Peppers Soul Hotel in Surfers Paradise, Hyde Paradiso is the quintessential choice for Mediterranean-inspired tapas and meals. Exuding a summer paradise vibe with its beach club setting, it is the perfect venue for breakfast, brunch, and cocktails, as well as celebrating milestone events while overlooking the ocean.

Problem

Several months after its launch, Hyde Paradiso dealt with adversities brought by the pandemic, which even caused a halt on their operations at one point. The inevitable impacts were also coupled with inactive marketing campaigns which led to challenges in increasing their online visibility. Upon knowing that OmniHyper® is an Accor-preferred supplier, their marketing team reached out to seek advice on how they can potentially re-engage in the digital landscape and improve their web presence over time.

Solution

HyperZone®
It allowed Hyde Paradiso to appear in searches done by people looking for cocktails/bar/restaurant/beachside brunch within proximity using their mobile devices, leading them to call or visit the outlet straight away.

Results

Hyde Paradiso implemented HyperZone® on 01 September 2021. With its brand and operational details standardised across multiple acquisition channels where the locals are, it was able to increase the outlet’s visibility in search and map views in Google – all in a month’s time in the program.

Discovery

Direct Searches

+24.60%

Discovery Searches

+55.24%

Interaction

Search Views

+30.71%

Map Views

+47.72%

Engagement

Website Visits

+35.18%

Direction Requests

+61.93%

Calls

+16.43%

Source: HyperZone® Reporting

Date range: September 2021 HyperZone® Report for Hyde Paradiso

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All Testimonials

Testimonials

Christian Carminati

Executive Assistant Manager, Sofitel Kuala Lumpur Damansara Malaysia
We have had the pleasure of utilising HyperGift's e-voucher platform for our hotel's gift vouchers, dining gift vouchers, spa gift vouchers, and room stay package offerings. The results have been astounding, as we have seen a significant increase in revenue while simultaneously decreasing the time it takes to handle and redeem gift vouchers internally. Thanks to HyperGift's seamless connection between our Hotel microsite and their Gift Voucher website, our brand consistency is maintained, providing an exceptional user experience for our guests and it is user friendly as well. What's more, the solution is both luxurious and high-end, in line with our Sofitel brand, allowing us to fully customise each voucher to our specific needs. We have found the HyperGift team to be service-oriented, providing us with great support and expertise. We highly recommend them to any hotel or business looking to elevate their e-gift voucher sales - online sales.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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Cassie Cox

Director of Sales & Marketing, Mercure Gold Coast Resort Australia
I have been a part of implementing HyperHelium at multiple hotels. We’ve seen improvements in our positions and rankings – the business effects have been positive and well received in the hotels.
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