SEO for F&B & Spa’s

Overview

Once you have your Mobile First website live, you need to market it, so it attracts traffic.

The most important first step would be marketing the website to Google, so that it rises in its rankings and stays high in Google, above your competitors. This way, your website will attract quality traffic and produce enquiries.

There are other options available, however we recommend SEO Maturity as the first and most valuable step.

Strategy

At OmniHyper®, we complete SEO to drive qualified traffic to a website, improve conversion and reengage with a targeted highly relevant audience. OmniHyper® will implement organic Search Engine Optimisation and Paid Search targeting high volume keywords to drive traffic with a strong intent.

For optimal results we recommend HyperHelium® where Organic and Paid search are used in a complimentary strategy targeting high volume keywords that drive traffic with a strong intent.

Key factors that HyperHelium® takes into consideration when identifying relevant keywords: Volume | Geographic Market | Cost and Commercial Value | Competitiveness | Online Consumer Intent | Booking Lead Time | Device.

Implementation

The following steps will be undertaken:

  1. Keyword Research, Definition and Visibility Audit

    We commence with comprehensive keyword research across 5 different data sources to define all the relevant keywords. OmniHyper® takes into consideration the volume of searches per month, average cost per click, commercial value, geographic location, device specificity (i.e., desktop, mobile and tablet), online consumer intent (the likelihood of booking) and more.

    OmniHyper® will complete keyword research on commencement of our engagement for each individual outlet. Keyword research is an ongoing activity performed.

  2. Website & Search Engine Optimisation

    Once all keywords are defined, OmniHyper® commence with a technical audit of your website reviewing it against 185+ different factors. Among the factors evaluated are: Keyword density (based on the results of the keyword research), page title and meta descriptions, valid code, mobile responsiveness, page load speed, domain authority, page and link status (eg broken links, no follow, no index), pages indexed in Google and more.

    Note: Google’s algorithm assesses a site to define the relevant keywords to rank for based on website content, page titles, meta-descriptions and competition including assessing technical ranking factors. A website is penalised for each technical issue, affecting rankings. This makes technical optimisation a major consideration in gaining organic rankings.

    Technical optimisation takes approximately 10-20 hours to complete per website and will be completed within the first 2 weeks of engagement.

  3. Ongoing Search Engine Optimisation

    Once indexed, OmniHyper® will conduct ongoing Search Engine Optimisation raising visibility, tracking, and reacting to competitors digital marketing efforts to ensure your website visibility remains strong.

    Once initial optimisation is complete, OmniHyper® markets your website to Google for the keywords we are targeting. We work with the 185+ factors monthly in this process. One example of these factors is a linking strategy to develop relevant high-quality links, raise website authority and ultimately improve rankings. This stage includes the research and identification of websites that have an equal or stronger site authority before establishing links on the sites.

    Search Engine Optimisation is ongoing for the length of the engagement – this is monitored daily for each individual outlet. We estimate a successful Search Engine Optimisation strategy for you would take 6-9 months to see great results.

  4. Paid Search

    Paid Search will be used in conjunction with HyperHelium® (for more, see Tech) to promote and target keywords where there is significantly higher purchase intent, less competition and reduced costs which will maximise both budget and results.

Ready to drive awareness and reservations with SEO for F&B & Spa's?

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All Testimonials

Testimonials

Carla Jordan

Marketing Manager, Perth, Western Australia Australia
To date I’ve worked with OmniHyper to build two hotel e-commerce gift voucher websites – and will soon be embarking on a third! These websites are not just a fantastic additional revenue stream for our hotels, they also streamline efficiencies in our business for both our busy guest-facing team members on the ground and our finance departments. And of course making the purchasing process simpler and far more secure for our guests has seen revenue from gift voucher sales increase exponentially. The only feedback I have had from our hotel teams is that they wish they had switched to an online solution sooner!
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Mark Mewburn

Director of Marketing, Queensland & Northern Territory Australia
I’ve worked with Michael and the OmniHyper team on a number of projects - Search Engine Optimisation for hotel microsites, E-commerce website builds, and website builds for hotels and tourism products. Each project has contributed significantly to hotel digital marketing results whether it be revenue production or increasing visibility in search engine results pages and driving traffic to hotel websites. It’s been a true collaboration to get the best results and OmniHyper have become an extension to the team providing expert advice and digital solutions for the business.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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