What is the difference between Yext and HyperZone®?
Yext® is a listing service. Accor partnered with Yext® to help manageinformation about each hotel across the digital ecosystem.
It is a single source of truth for the public facts about each hotel through a centralised hub to manage all the facts consumers seek about each hotels people, points of interest, and services — from hotels, holiday hours, attributes or restaurants, bars, spas, golf information.
The responsibilities of the Hotel team include:
- Ensure all information is correct and accurate in Accor’s HOD database.
- Ensure any manual updates are completed in Yext (ie: images).Yext® works across a total of 48 channels in Australia and New Zealand.
HyperZone® is a hyper-local marketing service. It tracks local market demand and intent.
- Demand: What users are searching for right now, such as, “hotel near me”.
- Intent: Is the user intending to book or shop around.
HyperZone markets your hotel and/or F&B establishment to that hyper-local market demand and intent, making you appear higher than your competitors, getting additional local business and exposure. HyperZone® works across a total of 128 channels in Australia and New Zealand and also updates your Metadata across all channels.
Does HyperZone® conflict with any marketing that Accor does?No. HyperZone® is exclusive to OmniHyper®.
Does HyperZone® conflict with any of my marketing currently in place?No. It does not conflict with any current Search Engine Marketing you may have in place, such as SEO or Google Paid.
Does it work with voice search?Yes! Reports show that 57% of Australians now use voice search and 20% of mobile queries are voice searches.
Does this compete with OTA’s?Unlike traditional Search, HyperZone® is driving people to physical locations that you own and control. OTA’s are not able to compete with you, as they do not own or operate your property.
Does this replace the need to do SEO?Not at all. SEO is still highly recommended. HyperZone® is a completely new channel that you and your competitors will not be using currently.
How do you measure success and how do you attribute ROI?
This is twofold.
- Metrics & Reporting Tracking the results through our metrics and reporting to you.
- In Partnership with You As the goals are primarily to increase both foot traffic and phone calls, we can only track ultimate success in partnership with you.
How long does it take to start seeing results?As soon as you go live, results are instant. We recommend a period of 90-days to fine tune your HyperZone® account for best results.
What Channels does it work with?HyperZone® currently works with 128 channels, including but not limited to; Google (WAZE), Alexa (Amazon), Siri (Apple), TripAdvisor, and Facebook, just to name a few. For more, click here.
What is your support like?Our staff are based locally in Australia and New Zealand only. We typically respond to emails within 2/3 hours latest and are also available by phone during business hours.