HyperZone® FAQ

  • What is the difference between Yext and HyperZone®?

    Yext® is a listing service. Accor partnered with Yext® to help manageinformation about each hotel across the digital ecosystem.

    It is a single source of truth for the public facts about each hotel through a centralised hub to manage all the facts consumers seek about each hotels people, points of interest, and services — from hotels, holiday hours, attributes or restaurants, bars, spas, golf information.

    The responsibilities of the Hotel team include:

    • Ensure all information is correct and accurate in Accor’s HOD database.
    • Ensure any manual updates are completed in Yext (ie: images).Yext® works across a total of 48 channels in Australia and New Zealand.

    HyperZone® is a hyper-local marketing service. It tracks local market demand and intent.

    • Demand: What users are searching for right now, such as, “hotel near me”.
    • Intent: Is the user intending to book or shop around.

    HyperZone markets your hotel and/or F&B establishment to that hyper-local market demand and intent, making you appear higher than your competitors, getting additional local business and exposure. HyperZone® works across a total of 128 channels in Australia and New Zealand and also updates your Metadata across all channels.

  • Does HyperZone® conflict with any marketing that Accor does?

    No. HyperZone® is exclusive to OmniHyper®.
  • Does HyperZone® conflict with any of my marketing currently in place?

    No. It does not conflict with any current Search Engine Marketing you may have in place, such as SEO or Google Paid.
  • Does it work with voice search?

    Yes! Reports show that 57% of Australians now use voice search and 20% of mobile queries are voice searches.
  • Does this compete with OTA’s?

    Unlike traditional Search, HyperZone® is driving people to physical locations that you own and control. OTA’s are not able to compete with you, as they do not own or operate your property.
  • Does this replace the need to do SEO?

    Not at all. SEO is still highly recommended. HyperZone® is a completely new channel that you and your competitors will not be using currently.
  • How do you measure success and how do you attribute ROI?

    This is twofold.

    1. Metrics & Reporting Tracking the results through our metrics and reporting to you.
    2. In Partnership with You As the goals are primarily to increase both foot traffic and phone calls, we can only track ultimate success in partnership with you.
  • How long does it take to start seeing results?

    As soon as you go live, results are instant. We recommend a period of 90-days to fine tune your HyperZone® account for best results.
  • What Channels does it work with?

    HyperZone® currently works with 128 channels, including but not limited to; Google (WAZE), Alexa (Amazon), Siri (Apple), TripAdvisor, and Facebook, just to name a few. For more, click here.
  • What is your support like?

    Our staff are based locally in Australia and New Zealand only. We typically respond to emails within 2/3 hours latest and are also available by phone during business hours.

More questions?

Contact Us
All Testimonials


Christian Carminati

Executive Assistant Manager, Sofitel Kuala Lumpur Damansara Malaysia
We have had the pleasure of utilising HyperGift's e-voucher platform for our hotel's gift vouchers, dining gift vouchers, spa gift vouchers, and room stay package offerings. The results have been astounding, as we have seen a significant increase in revenue while simultaneously decreasing the time it takes to handle and redeem gift vouchers internally. Thanks to HyperGift's seamless connection between our Hotel microsite and their Gift Voucher website, our brand consistency is maintained, providing an exceptional user experience for our guests and it is user friendly as well. What's more, the solution is both luxurious and high-end, in line with our Sofitel brand, allowing us to fully customise each voucher to our specific needs. We have found the HyperGift team to be service-oriented, providing us with great support and expertise. We highly recommend them to any hotel or business looking to elevate their e-gift voucher sales - online sales.
Read more

Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
Read more

Cassie Cox

Director of Sales & Marketing, Mercure Gold Coast Resort Australia
I have been a part of implementing HyperHelium at multiple hotels. We’ve seen improvements in our positions and rankings – the business effects have been positive and well received in the hotels.
Read more