SEO for Hotels
Once you have your D-Edge or TravelClick website live, you need to market it, so it attracts traffic.
The most important first step would be marketing the website to Google, so that it rises in its rankings and stay’s high in Google, above your competitors. This way, your website will attract quality traffic and produce enquiries.
There are other options available, however we recommend SEO as the first and most valuable step.
The following steps will be undertaken:
Keyword Research, Definition and Visibility Audit
Organic Search Engine Optimisation commences with comprehensive keyword research across 5 different data sources to define all the relevant keywords. OmniHyper® takes into consideration the volume of searches per month, average cost per click, commercial value, geographic location, device specificity (ie desktop, mobile and tablet), online consumer intent (the likelihood of booking) and more.
OmniHyper® will complete keyword research on commencement of our engagement for each individual property. Keyword research is an ongoing activity performed.
Website & Search Engine Optimisation
Once all keywords are defined, OmniHyper® commence with a technical audit of your website reviewing it against 185+ different factors.
Among the factors evaluated are: Keyword density (based on the results of the keyword research), page title and meta descriptions, valid code, mobile responsiveness, page load speed, domain authority, page and link status (eg broken links, no follow, no index), pages indexed in Google and more.
Note: Google’s algorithm assesses a site to define the relevant keywords to rank for based on website content, page titles, meta-descriptions and competition including assessing technical ranking factors. A website is penalised for each technical issue, affecting rankings. This makes technical optimisation a major consideration in gaining organic rankings.
Technical optimisation takes approximately 10-20 hours to complete per hotel and will be completed within the first 2 weeks of engagement.
Ongoing Search Engine Optimisation
Once indexed, OmniHyper® will conduct ongoing Search Engine Optimisation raising visibility, tracking, and reacting to competitors digital marketing efforts to ensure your website visibility remains strong.
Once initial optimisation is complete, OmniHyper® markets your website to Google for the keywords we are targeting. We work with the 185+ factors monthly in this process. One example of these factors is a linking strategy to develop relevant high-quality links, raise website authority and ultimately improve rankings. This stage includes the research and identification of websites that have an equal or stronger site authority before establishing links on the sites.
Search Engine Optimisation is ongoing for the length of the engagement – this is monitored daily for each individual hotel. We estimate a successful Search Engine Optimisation strategy for you would take 6-9 months to see great results.