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SEO for Hotels

Overview

Once you have your D-Edge or TravelClick website live, you need to market it, so it attracts traffic.

The most important first step would be marketing the website to Google, so that it rises in its rankings and stay’s high in Google, above your competitors. This way, your website will attract quality traffic and produce enquiries.

There are other options available, however we recommend SEO as the first and most valuable step.



Implementation

The following steps will be undertaken:

  1. Keyword Research, Definition and Visibility Audit

    Organic Search Engine Optimisation commences with comprehensive keyword research across 5 different data sources to define all the relevant keywords. OmniHyper® takes into consideration the volume of searches per month, average cost per click, commercial value, geographic location, device specificity (ie desktop, mobile and tablet), online consumer intent (the likelihood of booking) and more.

    OmniHyper® will complete keyword research on commencement of our engagement for each individual property. Keyword research is an ongoing activity performed.

  2. Website & Search Engine Optimisation

    Once all keywords are defined, OmniHyper® commence with a technical audit of your website reviewing it against 185+ different factors.

    Among the factors evaluated are: Keyword density (based on the results of the keyword research), page title and meta descriptions, valid code, mobile responsiveness, page load speed, domain authority, page and link status (eg broken links, no follow, no index), pages indexed in Google and more.

    Note: Google’s algorithm assesses a site to define the relevant keywords to rank for based on website content, page titles, meta-descriptions and competition including assessing technical ranking factors. A website is penalised for each technical issue, affecting rankings. This makes technical optimisation a major consideration in gaining organic rankings.

    Technical optimisation takes approximately 10-20 hours to complete per hotel and will be completed within the first 2 weeks of engagement.

  3. Ongoing Search Engine Optimisation

    Once indexed, OmniHyper® will conduct ongoing Search Engine Optimisation raising visibility, tracking, and reacting to competitors digital marketing efforts to ensure your website visibility remains strong.

    Once initial optimisation is complete, OmniHyper® markets your website to Google for the keywords we are targeting. We work with the 185+ factors monthly in this process. One example of these factors is a linking strategy to develop relevant high-quality links, raise website authority and ultimately improve rankings. This stage includes the research and identification of websites that have an equal or stronger site authority before establishing links on the sites.

    Search Engine Optimisation is ongoing for the length of the engagement – this is monitored daily for each individual hotel. We estimate a successful Search Engine Optimisation strategy for you would take 6-9 months to see great results.

Ready to increase your direct revenue and yield with SEO for Hotels?

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All Testimonials

Testimonials

Christian Carminati

Executive Assistant Manager, Sofitel Kuala Lumpur Damansara Malaysia
We have had the pleasure of utilising HyperGift's e-voucher platform for our hotel's gift vouchers, dining gift vouchers, spa gift vouchers, and room stay package offerings. The results have been astounding, as we have seen a significant increase in revenue while simultaneously decreasing the time it takes to handle and redeem gift vouchers internally. Thanks to HyperGift's seamless connection between our Hotel microsite and their Gift Voucher website, our brand consistency is maintained, providing an exceptional user experience for our guests and it is user friendly as well. What's more, the solution is both luxurious and high-end, in line with our Sofitel brand, allowing us to fully customise each voucher to our specific needs. We have found the HyperGift team to be service-oriented, providing us with great support and expertise. We highly recommend them to any hotel or business looking to elevate their e-gift voucher sales - online sales.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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Cassie Cox

Director of Sales & Marketing, Mercure Gold Coast Resort Australia
I have been a part of implementing HyperHelium at multiple hotels. We’ve seen improvements in our positions and rankings – the business effects have been positive and well received in the hotels.
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