HyperZone® for Hotels
Win More Business with HyperZone®
Today’s Customers Have Changed
You know what it’s like to be on the go. Life is busy these days. Before you are even fully awake in the morning, you are on your mobile checking out what is going on for the day.
From dealing with basic life admin, like finding a mechanic nearby to get your car repaired, or where the nearest place to buy a new school bag for your child is, we rely on getting information quickly and accurately.
Imagine you are on holiday, you may be looking for “brunch places near me”, or your favourite team might be playing that afternoon, so you ask Siri “where’s the nearest sports bar to me?”. Perhaps there’s time for a bit of shopping after brunch, so you ask Google to look for “shopping centres near me” or “clothing stores near me open now”.
You expect technology to find the places in your area where you can get what you need.
This is exactly what OmniHyper™’s exclusive software HyperZone® does, it puts your business ahead of your competitors by positioning it across 128 channels – as opposed to most businesses that may appear on only a couple.
You’re not the only one who is on the go, your customers are on the go just as much as you are.
150%+ growth in mobile searches for “___ near me now”
(for example, “food near me now,” “gas station near me now,” and “delivery near me open now”).
900%+ growth in mobile searches for “___ near me today/tonight”
(for example, “open houses near me today,” “cheap hotels near me tonight,” and “movies playing near me today”).
200%+ growth in mobile searches for “Open” + “now” + “near me”
(for example, “restaurants near me open now,” “stores open near me right now,” and “pharmacy near me open now”).
“Near me” and related terms are no longer just about finding a specific place.
It’s now about finding a specific thing, in a specific area, and in a specific period of time.
See How Customer Search Trends Have Changed
Your customers are using technology to find your hotel - they want to book it now.
Win More Business with HyperZone®
Overview
HyperZone® marketing targets prospective customers in a highly specific, geographically-restricted area with the intention of targeting people conducting searches on their mobile devices. HyperZone® is created specifically for businesses with a physical presence, be it a shop, hotel, restaurant, spa, bank, and the like.
Purpose
HyperZone®’s primary purpose is to drive traffic that has a strong commercial intent.
Simply put, the point of HyperZone® is to get more people walking through the door of your business as well as increasing the number of inquiries and website visits.
Objectives
The core objectives are to increase;
- Discovery
- Discovery Searches
Customers who find your brand by searching for non-brand keywords. - Direct Searches
Customers who find your brand by searching for brand related keywords.
- Discovery Searches
- Interaction
- Search Views
- Maps Views
- Engagement
- Direction Requests
- Calls
- Photo Views
Goals
In relation to a hotel, this specifically means;
- Increasing foot traffic and walk-ins
- Increasing reservation phone calls
- Reducing lead time
- Increase in direct revenue or a revenue shift from OTA’s to direct (HyperZone® is a new channel and something your hotel is not doing at the moment)
- Increasing awareness of brand/property
