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ibis Styles Brisbane

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Increasing Visibility Leads to Increased Direct Bookings

Upon opening, the hotel had launched a new TravelClick website. There were no issues with the website, just that it was not appearing in Google, not getting any traffic, and therefore not getting any bookings.

About

Located at the heart of the Brisbane CBD, the 367 room ibis Styles Brisbane features uninterrupted views of Brisbane River and the South Bank cultural precinct. Vibrant colours and playful design extend through the lobby, to the restaurant and bar, while rooms blend comfort, connectivity and style. The best shopping and dining in Brisbane is at its doorstep with access to Queen Street Mall, Treasury Casino, Eagle Street Pier, Convention Centre and public transportation.

Problem

As this was a new property that had only just opened, there were no direct customers or past customers to engage with, therefore all reservations were coming from OTA’s and other third-party channels.

Upon opening, the hotel had launched a new TravelClick website. There were no issues with the website, just that it was not appearing in Google, not getting any traffic, and therefore not getting any bookings.

Solution

Although the hotel had very limited budgets, General Manger Todd Creighton decided to implement SEO for Hotels.

OmniHyper®’s task was to get qualified users to the website, by ranking it higher in Google, with the aim of driving direct bookings.

Results

OmniHyper® commenced our partnership with ibis Styles Brisbane in July 2016.

Direct bookings in 2019 grew by 18.16% VS 2018, and an astonishing 83.25% vs 2017.

Source: Bookings Web Lever Report

Increase your hotels direct bookings with SEO for Hotels.

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All Testimonials

Testimonials

Christian Carminati

Executive Assistant Manager, Sofitel Kuala Lumpur Damansara Malaysia
We have had the pleasure of utilising HyperGift's e-voucher platform for our hotel's gift vouchers, dining gift vouchers, spa gift vouchers, and room stay package offerings. The results have been astounding, as we have seen a significant increase in revenue while simultaneously decreasing the time it takes to handle and redeem gift vouchers internally. Thanks to HyperGift's seamless connection between our Hotel microsite and their Gift Voucher website, our brand consistency is maintained, providing an exceptional user experience for our guests and it is user friendly as well. What's more, the solution is both luxurious and high-end, in line with our Sofitel brand, allowing us to fully customise each voucher to our specific needs. We have found the HyperGift team to be service-oriented, providing us with great support and expertise. We highly recommend them to any hotel or business looking to elevate their e-gift voucher sales - online sales.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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Cassie Cox

Director of Sales & Marketing, Mercure Gold Coast Resort Australia
I have been a part of implementing HyperHelium at multiple hotels. We’ve seen improvements in our positions and rankings – the business effects have been positive and well received in the hotels.
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