ibis Styles Brisbane

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Increasing Visibility Leads to Increased Direct Bookings

Upon opening, the hotel had launched a new TravelClick website. There were no issues with the website, just that it was not appearing in Google, not getting any traffic, and therefore not getting any bookings.

About

Located at the heart of the Brisbane CBD, the 367 room ibis Styles Brisbane features uninterrupted views of Brisbane River and the South Bank cultural precinct. Vibrant colours and playful design extend through the lobby, to the restaurant and bar, while rooms blend comfort, connectivity and style. The best shopping and dining in Brisbane is at its doorstep with access to Queen Street Mall, Treasury Casino, Eagle Street Pier, Convention Centre and public transportation.

Problem

As this was a new property that had only just opened, there were no direct customers or past customers to engage with, therefore all reservations were coming from OTA’s and other third-party channels.

Upon opening, the hotel had launched a new TravelClick website. There were no issues with the website, just that it was not appearing in Google, not getting any traffic, and therefore not getting any bookings.

Solution

Although the hotel had very limited budgets, General Manger Todd Creighton decided to implement SEO for Hotels.

OmniHyper®’s task was to get qualified users to the website, by ranking it higher in Google, with the aim of driving direct bookings.

Results

OmniHyper® commenced our partnership with ibis Styles Brisbane in July 2016.

Direct bookings in 2019 grew by 18.16% VS 2018, and an astonishing 83.25% vs 2017.

Source: Bookings Web Lever Report

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Testimonials

Carla Jordan

Marketing Manager, Perth, Western Australia Australia
To date I’ve worked with OmniHyper to build two hotel e-commerce gift voucher websites – and will soon be embarking on a third! These websites are not just a fantastic additional revenue stream for our hotels, they also streamline efficiencies in our business for both our busy guest-facing team members on the ground and our finance departments. And of course making the purchasing process simpler and far more secure for our guests has seen revenue from gift voucher sales increase exponentially. The only feedback I have had from our hotel teams is that they wish they had switched to an online solution sooner!
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Mark Mewburn

Director of Marketing, Queensland & Northern Territory Australia
I’ve worked with Michael and the OmniHyper team on a number of projects - Search Engine Optimisation for hotel microsites, E-commerce website builds, and website builds for hotels and tourism products. Each project has contributed significantly to hotel digital marketing results whether it be revenue production or increasing visibility in search engine results pages and driving traffic to hotel websites. It’s been a true collaboration to get the best results and OmniHyper have become an extension to the team providing expert advice and digital solutions for the business.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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