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Mercure Gold Coast Resort

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How Mercure Gold Coast Resort Leveraged SEO to Boost Direct Bookings and Maintain Online Presence Amidst the Pandemic

In the current digital era, maintaining an effective an online presence has become crucial for companies of all sizes. An effective digital marketing strategy must include Search Engine Optimisation (SEO), which enables businesses to increase their visibility and get organic traffic to their websites. Businesses should prioritise their SEO efforts to stay competitive and maintain their online presence even if the business landscape is significantly impacted by external circumstances, such as economic downturns or pandemics.

Background

Mercure Gold Coast Resort is conveniently located just a short distance from the Gold Coast airport and many popular attractions, making it an ideal choice for business, leisure, or sports trips. With 292 rooms and a range of facilities including restaurants, tennis courts, a day spa and fitness centre, the resort is a great option for business travellers, families and groups alike, looking for the best getaway.

Problem

With a number of leisure options in Queensland, Mercure Gold Coast Resort needed to take their digital marketing efforts to another level to be able to come up in relevant searches. The property team regard their website as a resource that can bring them more sales and consulted OmniHyper®, an Accor-preferred supplier, for expert advice.

OmniHyper® suggested a comprehensive digital marketing strategy that included search engine optimisation (SEO) to boost the resort’s online presence and attract more potential customers.

Solution

The strategy suggested by OmniHyper® involved implementing SEO for Hotels commencing in June 2018. Despite the unprecedented challenges posed by the pandemic, OmniHyper® and Mercure Gold Coast Resort continued their efforts in improving the resort’s online visibility through SEO, during the pandemic. As a result of this engagement, Mercure Gold Coast Resort enjoyed the benefits of increased online exposure, which led to more website traffic and direct bookings. This ultimately contributed to the resort’s success in achieving its marketing objectives.

Results

The collaboration between Mercure Gold Coast Resort and OmniHyper® through the years has led the property to maintain the resort’s microsite in the position for top relevant keywords in Google and reduce reliance on OTAs. The SEO for Hotels strategy proved to be an effective tool for enhancing the hotel’s online presence, driving more traffic to its website, and boosting direct bookings.

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Testimonials

Christian Carminati

Executive Assistant Manager, Sofitel Kuala Lumpur Damansara Malaysia
We have had the pleasure of utilising HyperGift's e-voucher platform for our hotel's gift vouchers, dining gift vouchers, spa gift vouchers, and room stay package offerings. The results have been astounding, as we have seen a significant increase in revenue while simultaneously decreasing the time it takes to handle and redeem gift vouchers internally. Thanks to HyperGift's seamless connection between our Hotel microsite and their Gift Voucher website, our brand consistency is maintained, providing an exceptional user experience for our guests and it is user friendly as well. What's more, the solution is both luxurious and high-end, in line with our Sofitel brand, allowing us to fully customise each voucher to our specific needs. We have found the HyperGift team to be service-oriented, providing us with great support and expertise. We highly recommend them to any hotel or business looking to elevate their e-gift voucher sales - online sales.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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Cassie Cox

Director of Sales & Marketing, Mercure Gold Coast Resort Australia
I have been a part of implementing HyperHelium at multiple hotels. We’ve seen improvements in our positions and rankings – the business effects have been positive and well received in the hotels.
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