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Novotel Brisbane South Bank

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Revenue & Occupancy Recovery

An existing partner of OmniHyper®’s, Novotel Brisbane South Bank deployed HyperZone® with the objective of driving more direct reservations from local customers.

About

When looking for Brisbane accommodation, the striking new Novotel Brisbane South Bank is perfectly placed close to the Brisbane river to make your Brisbane stay memorable, whether doing business or taking a breather.

The property features 238 rooms, a conference centre, restaurant and bar.

Problem

COVID-19 had reduced the occupancy of Novotel Brisbane South Bank to mostly single digits – like the entire accommodation industry. To make matters worse, this particular property was very much targeted to the corporate traveler, so the effect of COVID-19 has taken an even stronger toll on occupancy.

Solution

Demand, especially locally, had really rebounded. Although down on previous years, staycations and leisure travel in Queensland was back, all driven by local Queensland residents.

Results

OmniHyper® commenced our partnership with ibis Styles Brisbane in July 2016.

Increase your local revenue and reduce your lead time with HyperZone® for Hotels.

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All Testimonials

Testimonials

Carla Jordan

Marketing Manager, Perth, Western Australia Australia
To date I’ve worked with OmniHyper to build two hotel e-commerce gift voucher websites – and will soon be embarking on a third! These websites are not just a fantastic additional revenue stream for our hotels, they also streamline efficiencies in our business for both our busy guest-facing team members on the ground and our finance departments. And of course making the purchasing process simpler and far more secure for our guests has seen revenue from gift voucher sales increase exponentially. The only feedback I have had from our hotel teams is that they wish they had switched to an online solution sooner!
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Mark Mewburn

Director of Marketing, Queensland & Northern Territory Australia
I’ve worked with Michael and the OmniHyper team on a number of projects - Search Engine Optimisation for hotel microsites, E-commerce website builds, and website builds for hotels and tourism products. Each project has contributed significantly to hotel digital marketing results whether it be revenue production or increasing visibility in search engine results pages and driving traffic to hotel websites. It’s been a true collaboration to get the best results and OmniHyper have become an extension to the team providing expert advice and digital solutions for the business.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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