Novotel Brisbane South Bank
View All Case StudiesRevenue & Occupancy Recovery
An existing partner of OmniHyper®’s, Novotel Brisbane South Bank deployed HyperZone® with the objective of driving more direct reservations from local customers.
About
When looking for Brisbane accommodation, the striking new Novotel Brisbane South Bank is perfectly placed close to the Brisbane river to make your Brisbane stay memorable, whether doing business or taking a breather.
The property features 238 rooms, a conference centre, restaurant and bar.
Problem
COVID-19 had reduced the occupancy of Novotel Brisbane South Bank to mostly single digits – like the entire accommodation industry. To make matters worse, this particular property was very much targeted to the corporate traveler, so the effect of COVID-19 has taken an even stronger toll on occupancy.
Solution
Demand, especially locally, had really rebounded. Although down on previous years, staycations and leisure travel in Queensland was back, all driven by local Queensland residents.
Results
OmniHyper® commenced our partnership with ibis Styles Brisbane in July 2016.
