Novotel Surfers Paradise

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Increasing Direct Revenue in 2020

With a very large reliance on OTA’s, Novotel Surfers Paradise approached OmniHyper® as an Accor preferred supplier, to create a revenue shift, slowly increasing direct revenue over time.


At the heart of Surfers Paradise, surrounded by immaculate beaches, spirited nightlife and fun-filled theme parks, is Novotel!

Novotel Surfers Paradise hotel offers;

  • 408 rooms over 36 floors
  • MICE facilities with 6 conference rooms, including the Grand Ballroom that can comfortably cater for up to 230 seated guests


Situated in the heart of Surfers Paradise, it is an incredibly competitive market. The marketing team were rolling out a new website and wanted it to rank well in Google. By doing so, they were confident this would address the main issue of direct revenue.

In addition, the marketing team were looking for a true partner who could give practical advice that they could implement to make their website and online marketing activities perform better.


SEO for Hotels was implemented in January 2020, just pre COVID.


Despite the effects of COVID and going into lockdown, the hotel continued with SEO for Hotels, reaping the rewards post lockdown.

Source: 01/01/2019 – 31/12/2019 v 01/01/2020 – 31/12/2020, Google Analytics.

Increase your hotels direct revenue with SEO for Hotels.

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All Testimonials


Carla Jordan

Marketing Manager, Perth, Western Australia Australia
To date I’ve worked with OmniHyper to build two hotel e-commerce gift voucher websites – and will soon be embarking on a third! These websites are not just a fantastic additional revenue stream for our hotels, they also streamline efficiencies in our business for both our busy guest-facing team members on the ground and our finance departments. And of course making the purchasing process simpler and far more secure for our guests has seen revenue from gift voucher sales increase exponentially. The only feedback I have had from our hotel teams is that they wish they had switched to an online solution sooner!
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Mark Mewburn

Director of Marketing, Queensland & Northern Territory Australia
I’ve worked with Michael and the OmniHyper team on a number of projects - Search Engine Optimisation for hotel microsites, E-commerce website builds, and website builds for hotels and tourism products. Each project has contributed significantly to hotel digital marketing results whether it be revenue production or increasing visibility in search engine results pages and driving traffic to hotel websites. It’s been a true collaboration to get the best results and OmniHyper have become an extension to the team providing expert advice and digital solutions for the business.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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