Novotel Sydney Darling Harbour

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How Novotel Sydney Darling Harbour Achieved Increased Revenue and Direct Bookings Through SEO for Hotels: A Case Study on Why Hotels Should Prioritise Online Visibility

A strong online presence is crucial for hotels to secure bookings and maximise revenue opportunities in the highly competitive hospitality industry. By implementing effective SEO strategies, hotels can improve their online visibility and appear prominently in relevant search results for opportunities that can translate to sales and increase in profitability.


Novotel Sydney Darling Harbour is the perfect destination for travellers seeking a luxurious and convenient escape in the heart of vibrant Sydney. It is an ideal location for both business and leisure travellers alike as it provides a stunning backdrop for meetings and events and is also easily accessible by public transportation, which makes navigating the city effortless.

As travel restrictions eased in late 2021, Novotel Sydney Darling Harbour faced a challenge to revitalise its visibility and lean towards securing more direct bookings in an extremely competitive field. To seek professional guidance, they sought out OmniHyper®’s advice.


After experiencing several months of lockdown, the team at Novotel Sydney Darling Harbour acknowledged the need of optimising their website before reopening, enhancing their online visibility to achieve high Search Engine rankings, and ensuring potential guests can easily locate them in the digital space.


To achieve their goal, the team has discussed their priorities with OmniHyper® and decided to implement SEO for Hotels and a local SEO marketing service (HyperZone for Hotels) to significantly elevate their digital presence and improve website performance.


By implementing SEO for Hotels and HyperZone for Hotels, Novotel Sydney Darling Harbour was able to significantly increase organic traffic to their website, resulting in higher direct bookings and reduced reliance on OTAs.


Looking at their performance in Google Analytics in 2019 and 2022, engaging in these solutions and working on the recommendations provided OmniHyper® has resulted in a lift in their sessions by 60.40% and an even lower bounce rate (-8.63%). Another point of comparison is found in their direct web lever reports where there were increases observed in terms of bookings, room nights, and revenue in 2022 vs 2019.

Overall, the hotel’s improved online visibility allowed the team to utilise their website as a primary source of revenue, driving more traffic and boosting online bookings.

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All Testimonials


Christian Carminati

Executive Assistant Manager, Sofitel Kuala Lumpur Damansara Malaysia
We have had the pleasure of utilising HyperGift's e-voucher platform for our hotel's gift vouchers, dining gift vouchers, spa gift vouchers, and room stay package offerings. The results have been astounding, as we have seen a significant increase in revenue while simultaneously decreasing the time it takes to handle and redeem gift vouchers internally. Thanks to HyperGift's seamless connection between our Hotel microsite and their Gift Voucher website, our brand consistency is maintained, providing an exceptional user experience for our guests and it is user friendly as well. What's more, the solution is both luxurious and high-end, in line with our Sofitel brand, allowing us to fully customise each voucher to our specific needs. We have found the HyperGift team to be service-oriented, providing us with great support and expertise. We highly recommend them to any hotel or business looking to elevate their e-gift voucher sales - online sales.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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Cassie Cox

Director of Sales & Marketing, Mercure Gold Coast Resort Australia
I have been a part of implementing HyperHelium at multiple hotels. We’ve seen improvements in our positions and rankings – the business effects have been positive and well received in the hotels.
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