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Pullman Melbourne on the Park

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Pullman Melbourne on the Park: Enhancing Online Visibility and Direct Bookings with OmniHyper®’s SEO for Hotels

Hotels are making a remarkable comeback after facing one of their greatest challenges to date. Despite the setbacks caused by the pandemic, hotels are finding ways to push forward as the industry recovers and even emerge stronger than ever before, especially with their online visibility.

Background

Located in a prime area in Melbourne, Pullman Melbourne on the Park is a haven for leisure, business, and MICE travellers, surrounded by Melbourne’s sporting, nightlife, shopping, and dining experiences. With 419 rooms and suites, Pullman Melbourne on the Park faced the challenge of improving its online visibility and driving direct bookings in a competitive market.

Problem

Before Pullman Melbourne on the Park reopened in late Q4 2021, the hotel’s management team knew they needed to implement a strategy to improve their online presence to attract guests and drive more public direct bookings.

The hotel microsite was dormant for a long time, making it difficult for them to secure top rankings in Search Engines, which in turn made it challenging to generate direct website bookings. The team turned to OmniHyper® for their ‘SEO for Hotels’ product, which aims to increase online visibility and make their overall marketing efforts perform better.

Solution

To achieve this goal for Pullman Melbourne on the Park, OmniHyper® implemented a comprehensive SEO strategy for hotels, coupled with a service that targets hyperlocal demand.

Results

Comparing their website performance in 2019 with 2022, the website’s organic search traffic lifted by 57% their users increased by 237%.

With the partnership between Pullman Melbourne on the Park and OmniHyper®, the hotel was able to reduce its reliance on online travel agents (OTAs) by driving the right traffic to the website. SEO for Hotels enhances the hotel’s online presence, driving more traffic to its own website, thereby boosting direct bookings.

Hotels operating in a fiercely competitive market like Melbourne must prioritise optimising their online presence to boost revenue and sustain profitability. By partnering with an experienced Accor-preferred supplier like OmniHyper®, properties like Pullman Melbourne on the Park can achieve their revenue and financial goals.

Increase your hotels direct revenue with SEO for Hotels.

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Testimonials

Christian Carminati

Executive Assistant Manager, Sofitel Kuala Lumpur Damansara Malaysia
We have had the pleasure of utilising HyperGift's e-voucher platform for our hotel's gift vouchers, dining gift vouchers, spa gift vouchers, and room stay package offerings. The results have been astounding, as we have seen a significant increase in revenue while simultaneously decreasing the time it takes to handle and redeem gift vouchers internally. Thanks to HyperGift's seamless connection between our Hotel microsite and their Gift Voucher website, our brand consistency is maintained, providing an exceptional user experience for our guests and it is user friendly as well. What's more, the solution is both luxurious and high-end, in line with our Sofitel brand, allowing us to fully customise each voucher to our specific needs. We have found the HyperGift team to be service-oriented, providing us with great support and expertise. We highly recommend them to any hotel or business looking to elevate their e-gift voucher sales - online sales.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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Cassie Cox

Director of Sales & Marketing, Mercure Gold Coast Resort Australia
I have been a part of implementing HyperHelium at multiple hotels. We’ve seen improvements in our positions and rankings – the business effects have been positive and well received in the hotels.
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