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Pullman Sydney Airport

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Revitalising Online Visibility: Pullman Sydney Airport’s Success with SEO for Hotels

In today’s hyper-connected world, online visibility is crucial for businesses to succeed. However, keeping a good online presence may be difficult, particularly when dealing with dips and lows in traffic and engagement due to external factors. By deploying proven strategies that work, businesses can regain their footing and propel themselves forward to success.

Background

As the only 5-star airport hotel in Sydney, Pullman Sydney Airport has 229 rooms & suites with features that meet any guest’s needs. Its extensive meeting facilities, 24-hour fitness centre, restaurant, and club lounge making it the ideal venue for the modern traveller. Aside from its convenient access to the domestic and international terminals & Sydney CBD via Mascot Train Station, it is mere steps away from Alexandria’s vibrant restaurant and café scene.

Problem

In 2019, Pullman Sydney Airport started using SEO for Hotels for their business. However, due to the COVID-19 pandemic, the hotel was closed for most of 2020 and 2021. As they prepared to reopen, the hotel understood that they will not have many corporate, group, or international guests, and will mainly rely on the domestic market. Therefore, the hotel team decided to reactivate their marketing campaigns to focus on improving their website’s visibility and to capture all possible opportunities as they reopen.

Solution

OmniHyper®, an Accor-preferred supplier, was approached by Pullman Sydney Airport to re-execute a comprehensive SEO strategy (SEO for Hotels). The team at OmniHyper® provided hands-on recommendations and assistance, aiding the hotel in enhancing its website’s functionality and driving more direct bookings.

Results

Pullman Sydney Airport overcame the challenges posed by the COVID-19 pandemic and subsequent lockdowns by reactivating their SEO for Hotels strategy, leading to a surge in their website organic traffic. The hotel’s enhanced online visibility enabled the team to reduce its reliance on OTAs, drive more traffic to its website, and boost direct bookings.

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Testimonials

Christian Carminati

Executive Assistant Manager, Sofitel Kuala Lumpur Damansara Malaysia
We have had the pleasure of utilising HyperGift's e-voucher platform for our hotel's gift vouchers, dining gift vouchers, spa gift vouchers, and room stay package offerings. The results have been astounding, as we have seen a significant increase in revenue while simultaneously decreasing the time it takes to handle and redeem gift vouchers internally. Thanks to HyperGift's seamless connection between our Hotel microsite and their Gift Voucher website, our brand consistency is maintained, providing an exceptional user experience for our guests and it is user friendly as well. What's more, the solution is both luxurious and high-end, in line with our Sofitel brand, allowing us to fully customise each voucher to our specific needs. We have found the HyperGift team to be service-oriented, providing us with great support and expertise. We highly recommend them to any hotel or business looking to elevate their e-gift voucher sales - online sales.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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Cassie Cox

Director of Sales & Marketing, Mercure Gold Coast Resort Australia
I have been a part of implementing HyperHelium at multiple hotels. We’ve seen improvements in our positions and rankings – the business effects have been positive and well received in the hotels.
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