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Tesoro

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Dominating Google for Italian Restaurants in Hobart

The first Mövenpick hotel in Australia opened its doors in Hobart on 21 January 2021. OmniHyper® was approached to help launch the new Italian restaurant, Tesoro. Being an Accor preferred supplier, OmniHyper® had several solutions available to help make Tesoro a success.

About

Tesoro is a modern Italian restaurant serving breakfast, lunch and dinner. Tesoro opened a month following the hotel on 18 February 2021.

In Italian, Tesoro means ‘treasure’. This is a quiet ode to the Tasmanian farmers, crafters, purveyors and the brilliant produce Tesoro works with.

Problem

As the hotel and restaurant were brand new offerings, they had;

  • No past history/guests
  • No online presence
  • No visibility in Google

The problem was creating online awareness that not only helped fill seats in the initial opening weeks, but maintained consistent, strong reservations in the months and years to come.

Solution

Several Accor preferred partner solutions were engaged;

  • Mobile First Website for F&B
    OmniHyper®’s off the shelf solution for Accor F&B venues.
  • SEO for F&B
    Driving people searching in Google to the new Tesoro Mobile First website. SEO for F&B includes both Paid search for instant results and organic SEO for long term results.
  • HyperZone®
    Driving local people searching to either call or physically arrive at Tesoro in real time. HyperZone® targets people in the geographic proximity of Tesoro, on their mobile devices, on over 128 different channels, for keywords such as “Italian restaurant near me”.

Results

Tesoro has been a local hit in Hobart, with hotel guests struggling to get bookings, due to the popularity of the restaurant by locals.

SEO for F&B went live when the 08 February 2021, 10 days before the restaurant opened. This 10 day period allowed OmniHyper® to complete an initial optimisation and alignment of the website with Google, so it would be visible when advertising commenced and people were searching when the restaurant opened, on 18 February 2021.

Although several services were deployed, this case study showcases the results produced by SEO for F&B only.

 

Google Organic represents 18,804 or 54% of all engaged sessions, with the average engagement rate for Google Organic being 61.32%.

Google Paid represents 5,646 or 16.40% of all engaged sessions, with the average engagement rate for Google Paid being 55.17%.

In total, since Tesoro opened, SEO for F&B has driven 33,478 engaged sessions to the Tesoro website.

Source: Google Analytics
Date range: February 2021 – April 2022

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Testimonials

Christian Carminati

Executive Assistant Manager, Sofitel Kuala Lumpur Damansara Malaysia
We have had the pleasure of utilising HyperGift's e-voucher platform for our hotel's gift vouchers, dining gift vouchers, spa gift vouchers, and room stay package offerings. The results have been astounding, as we have seen a significant increase in revenue while simultaneously decreasing the time it takes to handle and redeem gift vouchers internally. Thanks to HyperGift's seamless connection between our Hotel microsite and their Gift Voucher website, our brand consistency is maintained, providing an exceptional user experience for our guests and it is user friendly as well. What's more, the solution is both luxurious and high-end, in line with our Sofitel brand, allowing us to fully customise each voucher to our specific needs. We have found the HyperGift team to be service-oriented, providing us with great support and expertise. We highly recommend them to any hotel or business looking to elevate their e-gift voucher sales - online sales.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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Cassie Cox

Director of Sales & Marketing, Mercure Gold Coast Resort Australia
I have been a part of implementing HyperHelium at multiple hotels. We’ve seen improvements in our positions and rankings – the business effects have been positive and well received in the hotels.
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