TesoroView All Case Studies
Dominating Google for Italian Restaurants in Hobart
The first Mövenpick hotel in Australia opened its doors in Hobart on 21 January 2021. OmniHyper® was approached to help launch the new Italian restaurant, Tesoro. Being an Accor preferred supplier, OmniHyper® had several solutions available to help make Tesoro a success.
Tesoro is a modern Italian restaurant serving breakfast, lunch and dinner. Tesoro opened a month following the hotel on 18 February 2021.
In Italian, Tesoro means ‘treasure’. This is a quiet ode to the Tasmanian farmers, crafters, purveyors and the brilliant produce Tesoro works with.
As the hotel and restaurant were brand new offerings, they had;
- No past history/guests
- No online presence
- No visibility in Google
The problem was creating online awareness that not only helped fill seats in the initial opening weeks, but maintained consistent, strong reservations in the months and years to come.
Several Accor preferred partner solutions were engaged;
- Mobile First Website for F&B
OmniHyper®’s off the shelf solution for Accor F&B venues.
- SEO for F&B
Driving people searching in Google to the new Tesoro Mobile First website. SEO for F&B includes both Paid search for instant results and organic SEO for long term results.
Driving local people searching to either call or physically arrive at Tesoro in real time. HyperZone® targets people in the geographic proximity of Tesoro, on their mobile devices, on over 128 different channels, for keywords such as “Italian restaurant near me”.
Tesoro has been a local hit in Hobart, with hotel guests struggling to get bookings, due to the popularity of the restaurant by locals.
SEO for F&B went live when the 08 February 2021, 10 days before the restaurant opened. This 10 day period allowed OmniHyper® to complete an initial optimisation and alignment of the website with Google, so it would be visible when advertising commenced and people were searching when the restaurant opened, on 18 February 2021.
Although several services were deployed, this case study showcases the results produced by SEO for F&B only.
Google Organic represents 18,804 or 54% of all engaged sessions, with the average engagement rate for Google Organic being 61.32%.
Google Paid represents 5,646 or 16.40% of all engaged sessions, with the average engagement rate for Google Paid being 55.17%.
In total, since Tesoro opened, SEO for F&B has driven 33,478 engaged sessions to the Tesoro website.
Source: Google Analytics
Date range: February 2021 – April 2022