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Tesoro

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Results to Treasure

On 21 January 2021, the first Mövenpick hotel in Australia opened its doors in Hobart. As an Accor preferred supplier, OmniHyper® was approached to help launch the new Italian restaurant, Tesoro.

About

The name Tesoro, means ‘treasure’. This is a quiet ode to the Tasmanian farmers, crafters, purveyors and the brilliant produce Tesoro works with.

Opening a month following the hotel on 18 February 2021, Tesoro is a modern Italian restaurant serving breakfast, lunch and dinner.

Problem

With both Mövenpick hotel and Tesoro restaurant being brand new offerings, they had;

  • No past history/guests
  • No online presence
  • No visibility in Google

How would people find the restaurant if they did not know it existed? The problem was creating online awareness that not only helped fill seats in the initial opening weeks, but maintained consistent, strong reservations in the months and years to come.

Solution

Several Accor preferred partner solutions were engaged;

  • Mobile First Website for F&B
    The reason this solution was engaged? Without a Mobile First website, no online marketing could take place, such as SEO to appear in Google.
  • SEO for F&B
    The reason this solution was engaged? To drive people searching in Google to the new Tesoro Mobile First website. SEO for F&B includes both Paid search for instant results and organic SEO for long term results.
  • HyperZone®
    The reason this solution was engaged? To drive local people searching to either call or physically arrive at Tesoro in real time. HyperZone® targets people in the geographic proximity of Tesoro, on their mobile devices, on over 128 different channels, for keywords such as “Italian restaurant near me”.

Results

Tesoro has been a local hit in Hobart, with hotel guests struggling to get a reservation, due to the popularity of the restaurant with the local market.

HyperZone® went live on 01 March 2021 and although several services were deployed, this case study showcases the results produced by HyperZone® only.

 

Source: HyperZone® Reporting
Date range: March 2021 – March 2022

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Testimonials

Christian Carminati

Executive Assistant Manager, Sofitel Kuala Lumpur Damansara Malaysia
We have had the pleasure of utilising HyperGift's e-voucher platform for our hotel's gift vouchers, dining gift vouchers, spa gift vouchers, and room stay package offerings. The results have been astounding, as we have seen a significant increase in revenue while simultaneously decreasing the time it takes to handle and redeem gift vouchers internally. Thanks to HyperGift's seamless connection between our Hotel microsite and their Gift Voucher website, our brand consistency is maintained, providing an exceptional user experience for our guests and it is user friendly as well. What's more, the solution is both luxurious and high-end, in line with our Sofitel brand, allowing us to fully customise each voucher to our specific needs. We have found the HyperGift team to be service-oriented, providing us with great support and expertise. We highly recommend them to any hotel or business looking to elevate their e-gift voucher sales - online sales.
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Tricia Cornelius

Regional Director of Sales & Marketing, Queensland & Northern Territory Australia
100% support this partnership, my only clear advice is to understand what OmniHyper will do for the business, you will not see the result as an instant fix, it takes up to 6 months to deliver on Google, it is a very complex back engine partnership, and the results in the world of sales are not tangible and it is hard to define the ROI in the first 6 months. Google takes patience and time as Google does not want you to be on Page one in an organic space without paying for it, and patience is something we in hotels do not have a lot off. Understand what the long-term goal is and work with OmniHyper collectively and you will get your ROI in redirecting direct business from 3rd party channels, also really good for MICE opportunity. For me as your aware, this is a no brainer and something I am much defined about, we have 8 hotels in the region working in this partnership and we do see the results come through. Over to you, Warm Regards Tricia.
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Cassie Cox

Director of Sales & Marketing, Mercure Gold Coast Resort Australia
I have been a part of implementing HyperHelium at multiple hotels. We’ve seen improvements in our positions and rankings – the business effects have been positive and well received in the hotels.
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