SEO for F&B & Spa’s
Overview
Once you have your Mobile First website live, you need to market it, so it attracts traffic.
The most important first step would be marketing the website to Google, so that it rises in its rankings and stays high in Google, above your competitors. This way, your website will attract quality traffic and produce enquiries.
There are other options available, however we recommend SEO Maturity as the first and most valuable step.
Strategy
At OmniHyper®, we complete SEO to drive qualified traffic to a website, improve conversion and reengage with a targeted highly relevant audience. OmniHyper® will implement organic Search Engine Optimisation and Paid Search targeting high volume keywords to drive traffic with a strong intent.
For optimal results we recommend HyperHelium® where Organic and Paid search are used in a complimentary strategy targeting high volume keywords that drive traffic with a strong intent.
Key factors that HyperHelium® takes into consideration when identifying relevant keywords: Volume | Geographic Market | Cost and Commercial Value | Competitiveness | Online Consumer Intent | Booking Lead Time | Device.
Implementation
The following steps will be undertaken:
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Keyword Research, Definition and Visibility Audit
We commence with comprehensive keyword research across 5 different data sources to define all the relevant keywords. OmniHyper® takes into consideration the volume of searches per month, average cost per click, commercial value, geographic location, device specificity (i.e., desktop, mobile and tablet), online consumer intent (the likelihood of booking) and more.
OmniHyper® will complete keyword research on commencement of our engagement for each individual outlet. Keyword research is an ongoing activity performed.
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Website & Search Engine Optimisation
Once all keywords are defined, OmniHyper® commence with a technical audit of your website reviewing it against 185+ different factors. Among the factors evaluated are: Keyword density (based on the results of the keyword research), page title and meta descriptions, valid code, mobile responsiveness, page load speed, domain authority, page and link status (eg broken links, no follow, no index), pages indexed in Google and more.
Note: Google’s algorithm assesses a site to define the relevant keywords to rank for based on website content, page titles, meta-descriptions and competition including assessing technical ranking factors. A website is penalised for each technical issue, affecting rankings. This makes technical optimisation a major consideration in gaining organic rankings.
Technical optimisation takes approximately 10-20 hours to complete per website and will be completed within the first 2 weeks of engagement.
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Ongoing Search Engine Optimisation
Once indexed, OmniHyper® will conduct ongoing Search Engine Optimisation raising visibility, tracking, and reacting to competitors digital marketing efforts to ensure your website visibility remains strong.
Once initial optimisation is complete, OmniHyper® markets your website to Google for the keywords we are targeting. We work with the 185+ factors monthly in this process. One example of these factors is a linking strategy to develop relevant high-quality links, raise website authority and ultimately improve rankings. This stage includes the research and identification of websites that have an equal or stronger site authority before establishing links on the sites.
Search Engine Optimisation is ongoing for the length of the engagement – this is monitored daily for each individual outlet. We estimate a successful Search Engine Optimisation strategy for you would take 6-9 months to see great results.
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Paid Search
Paid Search will be used in conjunction with HyperHelium® (for more, see Tech) to promote and target keywords where there is significantly higher purchase intent, less competition and reduced costs which will maximise both budget and results.
